Batteries.com Partners with SpiderSplat Consulting to Increase Revenues Derived from Search Engine Marketing
Boston, MA
October 30
2003 - SpiderSplat Consulting, Inc. an innovator in Performance based advertising and Batteries.com a leader in the online marketplace for battery products with over 2,000 products that fit over 50,000 devices, today announced a strategic marketing partnership targeted at doubling revenues for Batteries.com.In choosing SpiderSplat's PPPA? Services, Batteries.com is positioned for rapid growth within the online power marketplace.
The PPPA? service (www.spidersplat.com/pppa.htm) allows Batteries.com to take advantage of SpiderSplat's exclusive electronic services for Search Engine Marketing (SEM) including: targeted keyword advertising, PPC ads (Overture, Google, Yahoo, etc.), search engine optimization (SEO) and affiliate marketing management. Other advertising options include newsletter, banner, email, impression based, and web portal advertising. These strategic services will drive an intensive and ongoing campaign to send greater numbers of qualified customers to Batteries' web property: www.batteries.com .
The PPPA? (Pay-Per-Performance Advertising) service model allows Batteries.com to pay only for advertising that produces verifiable, quantitative results. SpiderSplat also promises increased targeted web traffic in support of brand recognition across the web. Batteries.com will understand its customer's trends and activities because SpiderSplat's PPPA? service model includes server stat analysis, keyword search engine optimization, and web analytics.Eric Tobias, Batteries.com's Vice President of Marketing explains, "We now have the opportunity to focus on what Batteries.com is known for, a wide range of batteries that can power the vast number of electronic devices in use today. We believe that our partnership with SpiderSplat will allow us to serve a greater number of people with the battery products they need to power their electronic devices."
Eric V. Melin, President of SpiderSplat Consulting, Inc.
commented, "In terms of Batteries.com's current e-commerce position, they want to markedly increase the size of their business, and they see SpiderSplat Consulting as an integral part in helping them realize that growth. At SpiderSplat we are driven to create successful SEM campaigns for our clients and Batteries.com will now have the benefits of our online marketing expertise. Established in 1997, SpiderSplat was one of the first in its industry to fine tune the art of converting web browsers into web customers; we are now freeing their Batteries.com's internal resources to focus on other challenges."SpiderSplat helps its clients increase browser to buyer conversion ratios and average order sizes; average visitor conversion rates are 10-20% higher when the PPPA? system is used.
During a trial run of the PPPA? service, Keyword ROI increased by 30% and revenues reached new levels. Through an increase in keyword conversion rates, Batteries.com was visited by over 20% more visitors.
Many of these new visitors converted and thereby led to a direct increase in revenues. "Our focus is increasing our client's revenue beyond their expectations," said Mr. Melin. "E-commerce vendors need comprehensive SEM if they are to rise above their competition in today's online marketplace. The SpiderSplat solution is focused on affecting the behavior of the 98% of website visitors who ?drop-off'.
These opportunities will ultimately drive advertising success." About SpiderSplat Consulting, Inc.SpiderSplat Consulting is a web strategy consulting firm headquartered in Boston, MA and founded in 1997.
It offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites.
Specializing in Strategic Web Marketing, Targeted Keyword Marketing, Search Engine Marketing and Search Engine Optimizations; they achieve verifiable results to drive keyword-based web traffic. SpiderSplat PPPA? service is a "Pay-Per-Performance Advertising" model where compensation is due only upon verified success.
In an age of CPC, PPC, CPA, and CPM based online advertising, SpiderSplat has the technical ability to precisely and accurately predict the success of ad campaigns, and buy ad media accordingly.
SpiderSplat media buyers and marketers are experienced web professionals and technicians with the technical ability to manage all facets of a web-centric company; and provide a precise return-on-advertising-dollar.
Branded ancillary products include:
KeyWordROI.com? a service to accurately report the return-on-investment of keyword search phrases, TheSpiderTrap.com? a proprietary SEO software application, and PositionClick.com? a Web Traffic Marketplace.
For further information visit:
www.spidersplat.com
or contact e-mail protected from spam bots About Batteries.comBatteries.com ( www.batteries.com ) is a leading online battery superstore: a complete store and information site for batteries, electronics, flashlights, and other mobile products. Since opening for business on September 27, 1999, Batteries.com has continued to strive towards being the ultimate battery source. Batteries.com offers thousands of brand-name products, a larger selection of products than a typical store-based retailer, at competitive prices.
Our customers can review in-depth product information, interact with customer service representatives by phone or e-mail, and order products for delivery right to the home. We are open to shoppers 24 hours a day, seven days a week. We believe that Batteries.com provides its customers with a superior shopping experience, making buying batteries less of a chore. Batteries.com's objective is to become one of the world's leading retailers of batteries and related mobile electronic accessories. Key elements of our strategy include strengthening the batteries.com brand; continuously improving our Web store; taking advantage of repeat purchasing patterns, maintaining our technology focus and expertise, ensuring quick and efficient distribution and enhancing and forming key relationships.
For more information, contact our PR department at: e-mail protected from spam bots
Or visit www.batteries.com. The company also has several other wep properties, including www.batterycamcorder.com, www.batteryphone.com and www.discountbatteries.net..
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Batteries.com Partners with SpiderSplat Consulting to Increase Revenues Derived from Search Engine Marketing ira Batteries
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